Newsjabar.com – If you don’t pay for the product, you are the product, right? How then do free VPN providers make money?
Since most of the biggest VPN providers out there cost money, many people are attracted to free VPN services.
However, if these free providers do not charge subscription fees, how exactly do they make money? Here are some of the ways VPN providers generate revenue and how it affects their users.
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As is the case with other free services such as YouTube or Twitch, free VPN providers can make a profit through advertising. It can appear at any time and can be a little annoying when you try to use a web browser.
In addition, they often cannot be closed, which means you may have to waste time watching Full ads when you can do other things. This can disrupt your online experience.
2. Cookies And Tracking Pixels
The inconvenience of ads isn’t the only problem with free VPN providers. Cookies and tracking pixels may also be used to monitor your browsing activity so that the company can market to you more effectively.
You may have heard the word “cookie” used when accessing a website. These are small data files that are used to remember your browsing behavior. On the other hand, a tracking pixel is a 1-1 Pixel graph hidden from view that can also track your online activity.
Both of these marketing tactics should be useless when the VPN is on, as your browsing activity should be completely private to you. So if a VPN uses tracking pixels and Cookies, your data may be viewed and used by the VPN provider and those third parties.
3. Freemium Model
You’ve probably heard the term “freemium” before, especially when using apps. Freemium apps or services offer free versions for users, but their capabilities and features are limited. So, upgrading to the paid version is always available.
These freemium apps are sometimes so restrictive that users have no choice but to upgrade if they want to access the best features. This can happen with free VPN providers.
While you may never upgrade your free VPN account to the premium version, your provider may profit greatly from users switching to a paid account.
4. VPN logs
When you use any VPN, your data is completely encrypted and private, right? But that’s not entirely true. While many VPN providers keep their users ‘ traffic safe, some free VPN providers (and even some paid services) don’t. this is where VPN logs come into play.
VPN logs are a database that contains information about users of a particular provider. This information can relate to browsing history, connected devices, bandwidth, or even IP addresses. But why do VPN providers need to keep these logs? Well, because this is very valuable data.
With this kind of user data, companies can better understand and successfully advertise to consumers. Third parties are willing to offer large sums of money in exchange for this valuable user data. VPN providers know this, and some choose to take advantage of it, selling data to the highest bidder